CMU LIBRARY

Music Marketing & PR

The ins and outs of music marketing and PR

Resources about music marketing and PR, looking at how artists build brands and an audience, how the music industry promotes its releases and shows, and why music marketing campaigns are changing.

20 Years Of CMU: The evolution of NME | Jul 2018
How NME evolved with the rise of digital media | CLICK HERE

Digital Dollar Guide: Fan Data Guide | Jan 2019
A guide to managing and utlising fan data | CLICK HERE

CMU Insights: Ten tips for writing better press releases | Nov 2016
Tips for writing press releases to send to music media | CLICK HERE

CMU Insights: Ten tips on press photos | Mar 2017
Tips for commissioning photos for music marketing campaigns | CLICK HERE

CMU Insights: Music Journalist Survey Headlines
Slides from our session on our journalist survey at TGE 2017 | CLICK HERE