CMU LIBRARY

Music Marketing & PR

The ins and outs of music marketing and PR




Resources about music marketing and PR, looking at how artists build brands and an audience, how the music industry promotes its releases and shows, and why music marketing campaigns are changing.



CMU TRENDS IN TEN

The Music Marketing Toolkit In Ten Steps | CLICK HERE
The ten key tools in the music marketng toolkit



Press Releases In Ten Steps | CLICK HERE
How to write better press releases as part of a music PR campaign



The Evolution Of Catalogue Marketing In Ten Steps | CLICK HERE
How record companies market their catalogues in the streaming age



CMU INSIGHTS RESEARCH

Digital Dollar Guide: Fan Data Guide | CLICK HERE
A guide to managing and utlising fan data



CMU INSIGHTS SPEED BRIEFINGS

Capitalising On Your Fan Data | CLICK HERE
A speed briefing on getting the most from an artist’s fan data



Streaming Playlists | CLICK HERE
A speed briefing on streaming service playlists and playlist pitching



Music & Podcasts | CLICK HERE
A speed briefing on getting music into podcasts