CMU LIBRARY

Music Marketing & PR

The ins and outs of music marketing and PR

Resources about music marketing and PR, looking at how artists build brands and an audience, how the music industry promotes its releases and shows, and why music marketing campaigns are changing.

The Music Marketing Toolkit In Ten Steps | CLICK HERE
The ten key tools in the music marketng toolkit

Press Releases In Ten Steps | CLICK HERE
How to write better press releases as part of a music PR campaign

The Evolution Of Catalogue Marketing In Ten Steps | CLICK HERE
How record companies market their catalogues in the streaming age

Digital Dollar Guide: Fan Data Guide | CLICK HERE
A guide to managing and utlising fan data

Capitalising On Your Fan Data | CLICK HERE
A speed briefing on getting the most from an artist’s fan data

Streaming Playlists | CLICK HERE
A speed briefing on streaming service playlists and playlist pitching

Music & Podcasts | CLICK HERE
A speed briefing on getting music into podcasts