CMU LIBRARY

Music Marketing & PR

The ins and outs of music marketing and PR

Resources about music marketing and PR, looking at how artists build brands and an audience, how the music industry promotes its releases and shows, and why music marketing campaigns are changing.

Digital Dollar Guide: Fan Data Guide | Jan 2019
A guide to managing and utlising fan data | CLICK HERE

20 Years Of CMU: The evolution of NME | Jul 2018
How NME evolved with the rise of digital media | CLICK HERE