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Direct-To-Fan Library MMF Digital Dollar Guides Music Marketing Library
Digital Dollar Guide: Fan Data Guide
By Chris Cooke | Last Updated: January 2019
Part of the ‘Digital Dollar’ series of reports and guides produced by CMU Insights for the UK Music Managers Forum, ‘The Fan Data Guide’ looks at all the fan data being gathered online, by the streaming platforms, but also all the other digital channels employed by artists and their business partners.
It runs through the ten key kinds of fan data and where it is all being gathered, and then explains how an artist’s contracts and data protection law will both impact on who has the rights to access and use that information.
For more information about the Digital Dollar project or to buy the ‘Dissecting The Digital Dollar’ book CLICK HERE.
